As a small or medium scale business owner, your goal will always be to grow your business and expand your reach. Thankfully, there are many initiatives that you can take advantage of when you want to grow your business and Google has just added its SMB initiative to the list. According to reports, Google for Small Business will be one of Google’s portals that are explicitly dedicated to small businesses.
Google Launches SMB Initiative For Small Businesses
Using the Google SMB portal, small businesses can take advantage of several features, tools, and services that will make them more visible to the targeted audience and boost their online presence. Apart from offering in-house services, the platform will also be used by entrepreneurs who are looking for in-person workshops.
The Google SMB initiative was launched at the Grow with Google Learning Center in New York. After the announcement from Google, an official called Kim Spalding said;
“I have been opportune to meet many small business owners and almost all of them have told me that they need tools that can help them save time and promote their business. Even if the internet has created many opportunities for small businesses, it’s difficult to know where to start and how to start.”
Google Small Business is a tool that makes digital marketing easy even when the business owner doesn’t have any knowledge about how digital marketing works. Using the tool, all you have to do is fill basic information about your business. This may include but isn’t limited to things like the business name, website address, goal, location, target audience, etc. After filling the information, you’ll receive an email of a list of things that you can do to boost your business.
The goal is to give the little guy a chance to thrive in a sea of large businesses that have all the resources they need for digital marketing.